Are you planning to open an Italian clothing store in Poland? However, you have no experience and don’t know where to start? So, please refer to the article below, we will suggest some effective experiences of opening an Italian clothing store in Poland.
Step 1: Create an idea and sketch about an Italian clothing store
First you have to plan the opening of Italian clothing in Poland on draft. Some basic information you need to configure at this step is:
Clearly define the fashion style the store is aiming for.
Name the clothing store.
The goal of developing a clothing store in the first 5 years.
The purpose and orientation of the store to pursue.
First you have to define the style of opening Italian clothes in Poland on the manuscript
About defining fashion style
Style is an important factor that helps your store become more special in the hearts of customers. Therefore, you must clearly define the style of your Italian clothing store pursuing style: Luxury or popular, strong or feminine, …
Name the clothing store
Next, name your store according to the following criteria: Short – Easy to remember – No duplicates. Naming according to these 3 criteria will help customers type the name of your clothing store in the search bar more easily to top. Many famous store names in Poland are popular such as: Wólka Kosowska ,…
Step 2: Make a business plan for Italian clothing in Poland
At this step, your task is: Identify target customers, thoroughly research the market, determine costs and required capital, look for places to import cheap and quality clothes. Specifically:
Identify target customers: According to the experience of many people in Poland, you should not be greedy to target many customers. Instead, you should clearly define whether you sell clothes to male or female customers? Are you an office worker or a student?
Thoroughly research the fashion market: You need to clearly determine how your competitors are running their clothing business? How do you analyze the strengths, weaknesses, opportunities and challenges for your clothing store?
Determining the costs and capital required when opening an Italian clothing store in Poland: Including the cost of opening a store, investing in sales equipment and buying shelves.
Find a place to import quality and cheap goods: You can design your own fashion products if you are gifted, you can pick up your goods at the garment factory, you can pick up the goods at the wholesale market.
Carrying out a business plan for Italian clothing in Poland
=> See also: Hurtownia odziezy włoskiej
Step 4: Choose the location to open the store
The prime location of the store will determine the high percentage of business. Therefore, you need to calculate to choose the right store opening location for your own purposes.
Choose a store location in the central business district: If you rent to open an Italian clothing store on the front of a major Polish street or a densely populated place, it will bring high business efficiency, but the rent for the space will be high. will be huge.
Choose store locations in densely populated areas.
Choose a store location where there is a reasonable infrastructure, convenient transportation and especially a safe and spacious parking space.
Step 5: Decorate an Italian clothing store in Poland
Finally, you need to plan specifically how to decorate your clothing store to attract customers. The positions that you must decorate include:
Shop interior design.
Store exterior design.
Then, budget for clothing display equipment and hire sales staff.
Finally, you need to plan specifically how to decorate your clothing store to attract customers
Above we have shared some experiences of opening an Italian clothing store in Poland for your reference. Wish you soon open a beautiful and profitable fashion store for yourself in the near future.